Lucky Draw

In the context of e-commerce, a lucky draw typically refers to a promotional or marketing activity where customers or participants have a chance to win prizes through a random selection process. This technique is also known as a “raffle” or “draw,” and it’s a way for e-commerce businesses to engage customers, create excitement, and encourage participation

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HOW IT WORKS

Implementing a Lucky Draw Campaign in digital marketing involves enticing participants to enter by making purchases, engaging with content, or fulfilling specific criteria. The mechanics include assigning unique entry numbers and randomly selecting winners, creating an element of chance and excitement. This strategy not only boosts customer participation, loyalty, and brand interaction but also serves as a promotional tactic to enhance sales, brand awareness, and engagement.

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